| Outsource Telemarketing to improve productivity and cut costs | |||||||
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THE QUESTION
IS NOT WHETHER TO DELEGATE - BUT TO WHOM?
When faced with a new task that dissipates your concentration from the way your company generates its wealth, you can go one of two ways: inside or outside. Going inhouse means adding warm bodies to inflate your overhead instead of your profits. Outsourcing, or delegating to an outside vendor is a practical and often more efficient solution. Especially when success depends on an accumulation of years of knowledge and experience. Telemarketing sales support is one area you can successfully delegate to outside professionals like ETI. It may be the decision of choice if your company does not already possess the expertise needed to run an efficient, productive telemarketing operation inhouse. The savings and efficiency of doing it right first time versus the stop start learning from mistake after mistake, lurching from crisis to crisis, are overwhelmingly in favour of delegating to a professional. Companies with sales accounts that are only marginally profitable, or
geographically distant need to give careful consideration to the effectiveness of high
quality telemarketing. After all, the average $300 price tag associated with a sales call
challenges sales mangers to effectively control their universe of prospects and customers.
While face-to-face sales calls may have been the strategy that built the company, sales
managers must rethink this approach as the company comes more successful. Sales managers are well aware of how "cold calling" and
speaking with past, small-order or dissatisfied customers can drain morale. ETI's
professional telephone sales representative (TSRs) are trained to deal with objections,
with the competition, and especially to pick up on buying signals. TSRs are salary-based
individuals who treat a small account with the same respect a large account receives.
Literature, for instance, is mailed the day it should go out. We never forget that every
communication with a customer is a direct reflection of the overall quality of service the
client company offers. How many salespeople can promise this? |
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Phone:
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(800)
466-4384