When you've been in business a long time you benefit from word of mouth advertising. Sales come in from many directions. It's not always possible to credit specific sources. You deserve all this new business. However, it's seldom enough to meet your marketing objectives. You need to look for new customers - go after them aggressively.

There's a war out there. So you advertise in many media. You use TV, radio, newspapers, magazines, direct mail, telemarketing, exhibitions, seminars, and so on. Thankfully the leads come in. But before long you realize your system for managing and controlling your leads is no longer coping. It takes too long. It's too people dependent. The process has become too cumbersome, too inefficient.

You can't get the analyses you need when you need them. Leads are not being followed up in time. Leads are being lost. They cost a fortune and yet many seem to have fallen through the cracks. People are calling to find out what's going on.

In short your system is becoming a liability, not an aid to your efficiency. You need help and you need it fast. So you go out into the marketplace to find the help you're certain is out there. But the more information you gather the less confident you feel.

Everyone guarantees you've come to the right place. Everyone has a different solution. Prices vary madly. There seems to be no easy ride. Maybe you're convinced that the only one who truly knows how to get the job done is your most successful competitor. Maybe you're right, but that's no help. You're gonna have to make a decision, trust someone . . .

Naturally we at ETI believe we can do this job for you. Because we've been doing it for some years now. We've faced just about every problem any management has faced. We’ve taken on every fresh challenge, honing and improving our system every step of the way. And our system has come out tops. So where are we different?

"Well our system costs less and does more." (Really? Yawn . . . yawn . . . )

"And you don't have to buy it." (Is he kidding?)

"You can rent it by the month." (Yeah, sure I can. Like for a small fortune.)

"For about the cost of an average secretary." (I suppose they want a 5 year contract.)

"You can terminate any time simply by one calendar month's notice." (How's that?)

"And you can try it for the first month at our expense." (! !)

"Does that make us a little different?" (Sure does.)

So what happens next?

"Let's talk on the phone - just to make sure we're on the same wavelength. Then we can meet and talk some more. I'll be happy to give you a demo. You'll like what you see."

Call me.