 |
 |
The basic purpose of a test is to set up a
structure that will make these three things happen:
- Permit you to make effective calls to decision makers.
- Enable you to gather essential data on the efficiency and effectiveness of your
telemarketing operation. Information, for example, on the number of dialings per hour/per
day; number of busy signals...connects; how much time is spent waiting to speak to the
right person and call backs; average call length required to make an appointment or a
sale; number of 'yesses', 'nos', 'maybes' and 'call-me-laters'; best times to call;
average dollar value per sale; total daily sales etc. Such information should be
automatically captured.
- Help you to compile a relational database of valuable information about each customer
and prospect.
|
(800)
466-4384