• ETI’s computer-driven infrastructure is dynamically upgraded and maintained. We capture data quickly and thoroughly with sophisticated computerized systems.
• We employ interviewers of executive caliber, experienced in the nuances of telephone interviewing and accustomed to probing for deeper meanings.
• We compile daily reporting of results and can flash significant information to clients at once via the internet, e-mail or fax.
• Our research is action-oriented, reported graphically and is written with a style that emphasizes what the data means, not merely what the data says. We bring a keen and unbiased insight into new opportunities for our clients and provide solutions to problems.

From "Quick Surveys" To "Full Service Research" Studies

• Customer Satisfaction / Customer needs
• Product Satisfaction / Product needs
• New Markets
• New Product Introduction
• Evaluating your business in the market place
• Competitive Surveys - How your competition is performing
• Pre and post measurement of advertising effectiveness
• Product and Brand preferences
• Research Verification

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	Director of Marketing Research
	ETI’s research department is the responsibility of Irwin Lesser, formerly senior research executive with RCA and Coca-Cola Export. ETI’s clients will reap the benefit of Mr. Lesser’s rich 25-year background and experience in marketing research and marketing management.

Market Focus

Introducing a new product or service successfully requires hard work, an organized approach, and creative analysis of the market. ETI brings a proactive focus to this procedure. We initiate and support the process of creative implementation for clients. The market is scanned to anticipate trends . . . to track developments . . . and to identify opportunities. Such a head start often enables clients to identify and seize marketing opportunities at an earlier stage. This, in turn, leads to significant bottom-line benefits resulting from responsive market and product development activity.

We are also very concerned about applying creative implementation to existing products, services and markets -especially those in need of new drive and momentum.

ETI's approach to marketing research is fully supported by a superior computerized infrastructure that we designed.

We recognize the importance of the human aspect in all phases of our work. We work effectively with business executives, decision-makers and company leaders. We also take care to respond to our clients’ objectives.

ETI'S Research Advantage

• High-quality, thoughtful research at a reasonable cost
• State-of-the-art computer systems
• Customized database software
• Extensive industrial and consumer experience
• Full-service capability (fieldwork, data tabulation,
  analysis and reporting)
• Rapid start-up — Rapid turnaround
• Experienced and intelligent interviewers
• Economic and efficient telephone systems
• Strong client service orientation

Phone:(800) 466-4384Fax:(914) 747-3466