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Sample of a recent opportunity developed by eti Sales Support. All data has been sanitized to protect client data and confidentiality.


Client Description

Global Web Content Management Technology

Project Description

Enterprise Lead Generation / Lead Nurturing

Prospect Location NV USA
Contact Role Senior/ Executive Level Management
Known Contacts 17
Known Locations 5
Days in prospect pipeline 14
Communication Summary
Touches Dial attempts: 9
Presentations: 4
Mail / eMail: 2
Broadcast Email: 3
Appointment/s scheduled: 1

Business Intelligence
Do you use Software?
Other (Specify)
How important is solution to achieving your objectives?
Very important
What are your key objectives?
Objective #2
Objective #4
Objective #5
Objective #7
How frequently do you change?
At least once daily
How many does your company own or manage?
11 - 20
How many variables?
2 - 4
Time frame for replacement/acquisition project:
1- 3 months
To what degree is the ability to rapidly change an issue?
Critical issue
To what degree is ease of use an issue?
Constant source of concern
To what degree is brand consistency an issue?
Constant source of concern
Summary of identified challenges
Takes too long to make changes
Current solution is not user friendly / easy to use
How are purchasing decisions made in your company?
Made by committee (capture names and titles)
Approximate company annual revenue:
$1B + (Enterprise)

Firmographics (Data from 3rd party providers)
Industry Vertical/s (SIC) HOTELS/INNS/TOURISTS COURTS
RESTAURANTS, DINERS, EATING PLACES
BARS, NIGHT CLUBS (DRINKING PLACES)
AMUSEMENT/RECREATION
Employees 28000
Sales $2.5-$5.0 Billion

Notes:
****PHONE APPOINTMENT SET WITH @@@@@@ @@@@@@ (MANAGER OF ****) AND MEMBERS OF HER TEAM, FOR THURSDAY, NOVEMBER **TH, AT **AM, PST****

Spoke with @@@@@@. She said the corporation has approximately ** with four variables . They are using Competitor as a *solution but it is not robust enough to achieve all their objectives. They currently have a BUDGETED PROJECT to look at a solution for another challenge.

PAIN: She didn't know how to take the properties of this opportunity and transfer them to others (or something like that). She wondered out loud: "Should we build one and copy it to the other properties? Or can we set it up so we can accomplish our goals through a more dynamic solution?"

@@@@@@ said this particular project is budgeted, though she wouldn't say what their budget was just yet. She also said she would consider us as an enterprise solution. @@@@@@ is meeting with her architecture team this week and she is going to bring as many of them into the conference call as possible.

GOOD LUCK!
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Appointment Setting | Business Developement | Business Intelligence | Hi-tech | Lead Generation | Lead Nurturing | Lead Qualification | Software
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