When Published Image, Inc., a full
service newsletter management group in
Boston, realized its need for a more
professional telemarketing system,
President Eric Gershman called ETI.
"Our most successful lead
generation has always come from
telemarketing, but we realized early on
that our system was lacking in
organization," says Gershman, whose
company publishes newsletters for both
local and national financial services
companies.
"When we had our telemarketing
in-house, we had typically good and bad
days," says Gershman. "ETI
always diligently pursued their course.
Persistence and followup are very
important for each prospect."
Since outsourcing its telemarketing to
ETI, Published Image's sales have risen
70% from this time last year. In
addition, the company has expanded its
market, and has been able to concentrate
on turning out a higher quality product.
"Michael and his team are smart,
motivated people who know sales cold.
They are enthusiastic and have embraced
our business with dedication. Who can ask
for anything more in a
relationship?"
